AI Insights · Timothy · April 2024
Brazil's Top iOS Virtual Fitness Apps Q1 2024 Report
A detailed look at the performance of the leading virtual fitness applications on the iOS platform in Brazil for the first quarter of 2024. Insights reveal trends in downloads, revenue, and active users.
In the first quarter of 2024, Brazil's iOS platform saw varied performance among the top virtual fitness applications. Data provided by Sensor Tower offers a clear view of how these apps fared in terms of downloads, revenue, and weekly active users.
Strava: Run, Bike, Hike experienced a downward trend in downloads from 37K to 27K, while revenue showed a positive trajectory rising from $31K to $46K. Weekly active users declined slightly from 245K to 208K over the quarter.
Workout Planner Muscle Booster saw a significant drop in downloads, plummeting from 19K to just 333. Revenue started at around $20K but decreased to below $6K, and active users mirrored this decline, dropping from 38K to 3.5K.
Zwift: Ride and Run showed a consistent revenue stream, maintaining around $10K throughout the quarter, while downloads virtually ceased. Active users dwindled from 181 to 79.
Queima Diária - Treino em Casa demonstrated fluctuations in revenue, with an initial $10K dipping to $5.5K by the end of the quarter. Downloads saw a peak of 3.3K in late January but fell to 223, and active users decreased from 6.5K to 4.9K.
JustFit: Lazy Workout & Fit observed a relatively stable revenue around $7K-$8K, despite a drop in downloads from 9.9K to 763. The app's active users remained fairly stable, fluctuating between 12.5K and 18K.
For more insights and in-depth analysis, Sensor Tower's platform provides additional data on these and other applications in the virtual fitness category.
